Wiccan Friend

Just your friendly neighborhood Witch. Thoughts on Wicca, Witchcraft, Tarot, and Paganism today.

Thoughts on pagan business.

Or moreover, thoughts on being a pagan who owns a business.

I want to be clear that this is not an advertisement for my business.  I do not wish for my blog to turn into spam and certainly respect my subscribers more than that.

I feel really fortunate and proud to own a business.  I didn’t finish college, don’t know any trades, and have few marketable skills besides being a creative thinker type.  Actually I used to have on my resume “creative think tank” as a description of my skills.  Furthermore, I am proud to own a business which can really help people.  Without going into much detail and alerting Google’s crawlers, possibly outing myself, I teach people how to invest.  I myself hate numbers and was never good at math or technical things like math.  I am however good with people and love to flex the more creative side of my brain in building a business.  This is where my Brother and now business partner steps into the picture.

He is Baptist Minister with a degree in Theology who instead of having a congregation was called to help people through their finances.  I respect his decision to take a non-traditional approach to his faith a lot.  He, for some time now, has owned a financial planning business that doesn’t charge the client for his time.  Through everything he does the client never has to write him a check for his services, and then behind the scenes he works hard to get as many contracts with companies as he can as a free agent.  He wanted to start another company but needed help with the administration and creative side of things and asked me to jump on board.  We did a few months of planning then went live with our business a little over a year ago.  He still to this day does not know I’m a Pagan/Wiccan/Witch.

I am certainly proud of what I do for people.  I could rattle on for hours about it.  I just wish as a pagan that I could find someway to bring what I do to the pagan community.  My problem is with the target audience.  During the initial phase of our business planning we really wanted to narrow down who are our “5 pointers”, and what are the five points.  After a lot of research and debate we found out the answer to those questions and although I wasn’t shocked I did find myself disappointed.  Most of the people I know, and associate with, didn’t fit the target.  In fact the largest group of people who fit our target audience are Christian church-goers.  Truthfully it is not a bad demographic to have, but I constantly wish that I could use what I know to help the Pagan community along with my pagan friends.  I look at my business partner with envy sometimes because what he is able to provide for his friends, and fellow worshipers.

Right now I think there are Two major things that are holding me back from really approaching my fellow pagans as a target audience.

  1. Coming out to my Brother and Business Partner.  I know that if I were to start sending him business from unknown areas and avenues that he would eventually find out.  He talks about his faith a lot and doesn’t have a problem, like most Baptist Ministers, talking about that faith to strangers and asking about their views points and feelings.  I don’t think that he would ever turn business down when it comes to what someone’s religion is, but it would definitely get him into preacher mode.  I would feel horrible if he caused someone grief from a referral I sent his way.
  2. I feel like I might not be giving my fellow pagans due credit.  I feel sometimes that I am pigeon-holing pagans into a category that is based on my own bias.  They say to be successful in sales you have to spend 80% of your time in your target market.   Out of all of the pagans I know currently I really can only think of two that fit that target.  Am I maybe limiting what I can do by what I know and my own bias?  I think maybe I am.

I know people who can help people with everything financial in their life.  Credit, Insurance, Investments, Health Care, and Retirement are only a few of the things that I know the pagan community deals with just as much as any other community.  I get closer everyday to coming out of the Broom Closet with myself and my business.  It is starting to feel less of a choice and more of an obligation, especially since there is a lot of good I could do for people if I were more open.

4 responses to “Thoughts on pagan business.

  1. City Wiccan September 9, 2010 at 10:16 pm

    Wow! What an interesting post. I can relate for several reasons . . . my partner does financial advising and taxes. I personally live by the philosophy, “The more you have, the more you have to worry about [Buddha]” but he is much different. We debate sometimes but I value what he does and I do think you have to be practical . . . although I can be quite the opposite. It’s nice to hear of a practical Pagan engaging in this type of business.

    As for outing yourself . . . it all depends. Some Christians can be so preachy but some can be cool. I’ve worked for years in music ministry in Christian churches and not outed myself . . . some aspects of working with Christians was awesome but there’s some places where we don’t align and I bite my lip. It’s a hard call as to whether to open yourself up.

    As for a Pagan target market . . . you’ve got me! If your business partner has any business sense he would know it would be good to open your market a bit further . . . but how much further? For all I know, maybe the Pagans are burying their investment money in the backyard, dancing around it, and casting spells so it will grow into a money tree 🙂 LOL

  2. Wiccan Friend September 10, 2010 at 12:48 am

    Hehe, I can see the visual now of a green robed witch drumming and dancing in a circle over a freshly buried shoe box full of 20’s.

  3. therearepagansintexas September 12, 2010 at 9:48 am

    Hey now! I always bless my paycheck…especially the retirement portion! LOL I think you may be narrowing pagans into a category based on your own, forgive me for this term, prejudices of pagans. A lot of pagans in the DFW community would be great candidates for financial services. I can think of 5 off the top of my head that make over $80,000 a year and haven’t a clue about anything financial. Most people view pagans as the hippie throwbacks from the 80’s and early 90’s that have little money and prefer to camp than rent. The community has grown up so much in the past 15 years and the type of person that becomes pagan has changed. With the internet, college trained professionals, IT gurus, and other high paying jobs are found in circles all over the place. A large festival may give a chance to have a class on pagan finances so you can see what is out there, what is needed, and how you can help them. 🙂 Just a thought.



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